An average person today does little or nothing about climate change and global warming because: he/she is overwhelmed by its magnitude, confused about what to do, or perceives it as a common problem to be solved by someone else. How can we change this pattern and make millions of individuals contribute far more to sustainability?

It is not that the common person is not concerned about the environment and climate change. It is just that he or she perceives these to be very big problems, completely outside their control and for which their individual contributions will make little or no difference. So, the intentions are there, what is needed is effective guidance. What can be done to make millions of people worldwide act upon these intentions and make a difference?